5 Whiskey Writers You Should Be Following
Stepping into 2023, we are met with new challenges and PR opportunities. For many of you, those challenges might be getting your whiskey brand in front of bigger audiences. Luckily, we have put together our five favorite and most influential whiskey writers you should be following who can elevate your brand to national audiences.
Jonah Flicker @jdflicker
As a freelance writer, Jonah contributes to a variety of publications: Esquire, Maxim, Food & Wine, Men’s Journal, Liquor.com, and Paste Magazine to name a few. If you are looking for a rage of coverage, he would be a great start.
Zach Johnston @ztpwhiskey
He is the Deputy Editor for UPROXX, a lifestyle magazine, where he reviews any spirits he can get his hands on. He gives an honest opinion to a huge crowd of fans. Most of his work is centered around spirits roundups, reviews, and blind tastings, so if you are trying to make the Top Bourbon of 2023 list, he’s your guy.
Maggie Kimberl @maggiekimberl
Maggie is a spirits journalist for American Whiskey Magazine. Not only does she host great blind tastings, but she also reports on areas of the whiskey industry we don’t hear about every day. If you are looking for a big feature, especially in a print magazine, Kimberl is a great move.
Kirk Miller @kirkmiller25
Miller is the Sr. Lifestyle Editor of InsideHook where he focuses mostly on the world of whiskies. He is another great source for “Best of” lists and staying up to date on your favorite whiskey brands.
Clay Risen @risenc
The New York Times’ writer reports on all things whiskey. On top of that, Clay is the author of many books on the subject. If you are looking for that shiny PR hit, this is a great one to aim for.
These 5 whiskey writers are only a fraction of our favorite contacts. As the whiskey industry changes, so do the journalists. If you are interested in learning more about whiskey writers and media best practices, subscribe to our newsletter or contact us for a consultation.
Article by Madeline Cook