While Ale-8 has been the soft drink of choice in Kentucky, the brand didn’t have high awareness outside of the Bluegrass state. Enter influencers and paid social ads.

We tapped social influencers in Nashville, Knoxville, Indianapolis, and Cincinnati to help get the word out about Ale-8’s arrival in Kroger generating more than 5.1 million impressions. In addition to influencer outreach, we also helped create social ads that featured the local market with imagery and text.